Today’s lovely guest is Emma Ivane, a talented cake artist, business coach and a photographer from Finland. I’ve been following her beautiful Instagram for a while now, and I decided to finally reach out and talk to her, because
Emma has worked with the brands such as Nespresso, Dr. Oetker, and Baileys, and is one of the authors of a worldwide published book “Designer Cake Decorating - Written by 12 of the world’s best cake designers”. I was sure she’ll have lots to tell us. Emma’s strong branding and positioning is what led her to many exciting opportunities and this is what we talk mostly about.
Here’s the points we touched upon:
How Emma switched from master of science in technology to cake artistry and food photography. She’s been photographing food for 6 years now.
Emma’s ways of becoming better in food photography. Learning by trial and the pressure to become good in food photography fast.
We talk a lot about the importance of positioning and branding for creative business. “Becoming something you are known for.” What is your story?
Get clients in where you specialise in. There’s always someone who needs a specialist in something, and more opportunities will come your way.
Emma’s paintings (yes, she is a painter too!) exhibition in Miami and her cake styling exhibition in Finland.
What that inspires Emma: Robin Sharma, Mindvalley, Carolina Grunér.
Find Emma’s work on her Instagram @emmaivane.
Follow me @kamilekave for more food photography tips and tricks!