On today’s podcast, I talk with Joanie Simon, a commercial food photographer, stylist, and educator in food photography based in Phoenix, Arizona. Along with working for a wide variety of clients including cookbooks and digital marketing content, she is also known as The Bite Shot, an educational food photography tutorial youtube channel with almost 280k followers, and Instagram of the same name with 105K followers where she shares the behind the scenes of her work. Joanie has also recently released her book, Picture Perfect Food: Master the Art of Food Photography in 52 bite-sized tutorials. Today she shares with us how she started her successful youtube channel, what it takes to shoot for a cookbook, and her new book.
Intro (0:00 - 1:45)
Joanie’s Background (1:45 - 7:32)
What made Joanie decide to teach Food Photography & The beginning of her youtube channel, The Bite Shot (7:32 - 11:32)
Tips and tricks for starting a youtube channel & how the bite shot grew so fast (11:32 - 21:36)
What gear Joanie uses for her content (21:36 - 25:52)
Joanie's client work today (25:52 - 27:57)
Joanie's ideal client (27:57 - 30:54)
How Joanie determines pricing per assignment (30:54 - 34:36)
What it takes to shoot for a cookbook (34:36 - 36:50)
Joanie’s Book - Picture Perfect Food (36:50 - 43:15)
How Joanie keeps her spirits up while making youtube videos (43:15 - 45:21)
Entrepreneurial books that inspire Joanie (45:21 - 49:23)
Where Joanie suggests beginners to start with artificial light (49:23 - 52:34)
What Joanie finds fun in her work (52:34 - 55:12)
Joanie's food photography book recommendations (55:12 - 59:12)
Joanie’s Socials (59:12 - end)
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References-
Joanie’s Book - Picture Perfect Food: Master the Art of Food Photography in 52 bite-sized tutorials.
Beata lubas - How to Photograph Food: Simple techniques for appetising images
David Sandler - You can't teach a kid to ride a bike at a seminar
Rachel Korinek - Two Loves Studio
Lauren Caris - Food Photography Academy
Christina Peters - Food Photography Club
Scott Choucino - Tin House Studio
Linda Holtzschue - Understanding Color: An Introduction for Designers
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You can find Joanie on Instagram, Youtube, and her Website.
You can also find all of my Podcasts on YouTube, Spotify, and Apple Podcasts
